Everything We Know, Published in Full
The checklists we run on client sites, the templates we work from, and the guides that explain how any of it works. Free, complete, and with nothing held back behind an email form.
Resources available
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Checklists
The lists we work through on client sites, published complete rather than summarised. Downloadable as spreadsheets that track your progress as you go.
- SEO audit checklist, over two hundred checks
- On-page, technical and off-page checklists
- Keyword research and AI visibility
- Excel and Google Sheets versions
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Coming soon
Templates
The spreadsheets and documents we use to run the work, so you can run it the same way. Built to be filled in rather than admired.
- Topical map and content calendar sheets
- Content brief and outline documents
- Reporting and tracking spreadsheets
- Ready to copy and use on your own projects
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Learn
Guides explaining how search works, and a path through them in the order that builds understanding rather than confusion.
- Guides on SEO, AEO and content strategy
- A learning path from beginner to advanced
- Concepts explained, not just tactics listed
- Written for people doing the work
Why we publish all of this
A client who understands the work asks better questions and makes faster decisions. Publishing what we know costs us nothing we were selling, and it means our claims are checkable against what we give away. If you would rather we ran the work instead, that is what the services are for.