SEO and AEO Services to Increase your Business Visibility and Revenue

Evariko builds search visibility for businesses in the UK, US, Canada and Europe. Both service lines run the same process ... map the subject, fix what blocks it, publish until it is covered, then adjust on what the data says.

  • UK · US · Canada · Europe
  • Methods published openly
  • No minimum contract

Search engine optimisation

Rank for the questions your buyers ask, across the whole subject rather than a handful of terms.

  1. 1Topical map
  2. 2Technical fixes
  3. 3Publish
  4. 4Configure

Answer engine optimisation

Get cited when ChatGPT, Gemini or an AI Overview answers a question about your category.

  1. 1Visibility audit
  2. 2Entity work
  3. 3Extractable answers
  4. 4Track citations

Most engagements run both. An audit shows which your site needs first.

What Actually Lands in Your Inbox

Marketing retainers are easy to buy and hard to verify. These are the six things you receive, in both service lines, so you can tell whether a month happened.

  • A topical map

    Every page worth publishing on your subject, sequenced into blocks that close one area before opening the next. Yours to keep whether you stay or leave.

    • Month one
    • SEO + AEO

  • Content briefs

    The working document behind every page: query network, headings, questions to answer, entities to name, format and internal links. Written before anyone writes prose.

    • Per page
    • SEO + AEO

  • Published pages

    Researched, edited and published on a deliberately irregular schedule, with two rounds of revision included and rework at our cost where we missed the brief.

    • Ongoing
    • SEO + AEO

  • Technical fixes

    Crawlability, indexing, speed, architecture and structured data. Documented with what was changed, why, and what to watch afterwards.

    • As found
    • SEO + AEO

  • A monthly report

    Written commentary, not a dashboard export. What moved, what did not, what we are changing next month and what we got wrong last month.

    • Monthly
    • SEO + AEO

  • A review call

    A scheduled conversation with the person doing the work, not an account manager relaying it. Raising a concern here is expected rather than awkward.

    • Monthly
    • SEO + AEO

The report tells you what did not work

Most agency reporting is a dashboard screenshot with the good numbers circled. It reads well and tells a client nothing they can act on.

Ours is written, and it names the things that are not moving. A month where a cluster stalled is information worth more than a month where every chart points up.

  • Written commentary, not an automated export with a logo on it.
  • What we changed and why, so you can judge the reasoning rather than the outcome alone.
  • What we got wrong last month, and what we are doing differently because of it.
  • What happens next month, specifically enough that you can hold us to it.
Monthly report Illustrative
  • +41%Impressions
  • 18Pages published
  • 6New ranking queries

What did not work

The comparison cluster has not moved in six weeks. Three competitors added depth we have not matched. We are rewriting two pages rather than publishing three new ones this month.

  • Technical fixes applied 4
  • Internal links added 23
  • Briefs issued 11

SEO or AEO: which one your business needs first

SEO earns a ranked position a buyer clicks. AEO earns a citation inside an answer the buyer reads without clicking. Both draw on the same pages, so the question is sequence, not choice.

Comparison of SEO and AEO services by outcome, timeline, measurement and suitability
Attribute Search engine optimisation Answer engine optimisation
What it producesRanked pages in Google and Bing resultsCitations in AI Overviews, ChatGPT, Gemini and Perplexity answers
How a buyer arrivesClicks through from a results pageReads your brand named in an answer, then searches for you directly
First measurable signalImpressions in Search Console within 8 to 12 weeksBrand mentions in AI answers within 12 to 16 weeks
How it is measuredRankings, clicks, organic conversionsCitation frequency, branded search volume, direct traffic
PrerequisiteA crawlable, indexable siteExisting pages worth citing and a consistent brand entity
Suits a business thatHas buyers searching for its service by name or problemSells in a category where buyers ask AI assistants for recommendations
Start here ifYour site ranks for few of the questions buyers askYou already rank but AI answers name competitors instead of you

Timelines describe when the first signal appears, not when results arrive. We use best practices to achive ranking and citations

How an engagement starts

Four steps from first contact to the first published page. Nothing is billed until step three, and you can stop at either of the first two.

  1. Audit

    We review your site, your search visibility and your AI citations, then report what is blocking you. The audit is yours whether you continue or not.

    Free · 5 business days

  2. Proposal

    A written scope naming the service line, the deliverables, the first subject to cover and the monthly fee. No bundles and no minimum term.

    Free · 3 business days

  3. Onboarding

    Read-only access to analytics and Search Console, a kickoff call, and a full technical audit of the site before any content is planned.

    Week 1 to 2

  4. Topical map

    Every page worth publishing on your subject, sequenced into blocks. The first block goes into production the same month.

    Week 3 to 4

When running SEO and AEO in-house stops making sense

Every method on this page is published in our guides. Whether you run it yourself or hire someone depends on four things: time, volume, technical depth and how fast competitors are moving.

Run it yourself when

  • Your subject is narrow and fewer than 30 pages cover it completely.
  • Someone on your team has 8 to 10 hours a week for research and writing.
  • Your site is technically clean, with no indexing or migration problems.
  • Local competitors publish rarely, so steady output closes the gap.

Bring in help when

  • Your subject needs 100 pages or more to cover, and output stalls at a few a month.
  • Technical problems such as indexing, crawl or site structure sit beyond your team.
  • AI answers name competitors and entity work is new to everyone involved.
  • Competitors publish weekly and the gap widens every month you wait.

Weighing the two properly means comparing salary, tooling and ramp-up time against a retainer. Our guide to in-house marketing versus an agency sets out that comparison line by line.

Learn the method before you buy it

The guides below explain the work these services deliver, written from client engagements. Read them to run the work yourself or to judge whether we run it well.

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