How we work, start to finish
Two things worth knowing before you hire anyone: what working together actually feels like, and what the work itself involves. Both are below, with nothing dressed up.
01Working with us
From first message to work starting
No discovery call before anyone will tell you anything. You get a written scope first, so you can compare us properly against anyone else.
01Enquiry
You send the details, we send a scope
Your website, what you sell and what is not working. We look at what is live before replying, so the scope is about your site rather than a template. It comes back in writing with the fee in it.
From you: one message. No call needed.
02Onboarding
Access, context, and what matters to you
We agree who applies changes, set up whatever access that needs, and talk through the business properly: which services actually make money, which customers you want more of, what you have already tried.
From you: one conversation and the access you are comfortable granting.
03Research and mapping
The plan, before anything is published
We map what your subject contains, work out which pages need to exist and in what order, and check it against what competitors cover. You see the map and approve it before a word is written.
From you: a read and your corrections.
04The work
Published in order, reported monthly
Pages go out in the sequence the map sets, each written to a brief and linked to the ones around it. Technical fixes land alongside. Every month you get a written report and a call.
From you: approvals, and whatever only you can answer.
Two points need you, and the rest does not. The map, and the pages before they go live. Everything between runs without you, which is the point of hiring someone.
02The work itself
Why we map first, and publish second
Most agencies pick keywords from a volume column and write pages around them. We build the map of everything your subject contains first, then publish against it in order.
01Map
Everything the subject contains
Not a keyword list. Every question your subject holds, how they relate, and which pages have to exist to cover it. A keyword list tells you what people type. A map tells you what your site has to become.
02Publish in order
One area closed before the next opens
Each page is written to a brief naming the queries and entities it has to carry, then linked into the map rather than left in an archive. Order is what turns pages into coverage.
03Compound
Later pages rank faster than earlier ones
Each covered area makes the next page land sooner, because the site is now a source on the subject rather than a stranger to it. The same authority is what gets a brand named in AI answers, which is why we never treat those as separate work.
This is slower to start than chasing easy phrases. Little happens in the first weeks except research, and results arrive later than they would otherwise. What you get instead is a site that keeps compounding after the work stops.
03The monthly rhythm
What every month looks like
Once the work is running, the pattern repeats. You always know what happened and what is next.
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Work against the map Pages written and published in sequence, technical fixes applied, listings and markup kept current.
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A written report Written commentary, not a dashboard export. What moved, what did not, what we are changing next, and what we got wrong.
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A review call With the person doing the work, not an account manager relaying it. Raising a concern here is expected rather than awkward.
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The map adjusts What the data shows changes what gets published next. The plan is a plan, not a contract with itself.
No minimum term, and thirty days' notice either way. Everything produced is yours from the moment it is made, including the map and the briefs behind it. Nothing is withdrawn if you leave.
Tell us about your business and where you want to be found
Send your website, what you sell and what is not working. You get a written scope and a quote back, not a discovery call before anyone will tell you anything.