Keep the Work In-house. Borrow the Judgement.

SEO consulting is advice and direction for people doing the work themselves. The execution stays with your team, along with the knowledge it builds, and the decisions that are hard to reverse get checked before you make them.

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  • Retainer or one-off
  • Deliverables included
What is includedShaped to what you need
  • Strategy and topical mapsWhat to publish, in what order, and which areas to close before opening the next.
  • Review of your team's workPages and plans read before they go live, with what to change and why.
  • TrainingYour team taught the method, so the next decision does not need a call.
  • Calls when questions ariseThe thing that stalls progress answered in an hour instead of a fortnight.

Scoped to what your team needs rather than sold as a fixed package.

Two Ways to Work Together, Shaped After a Conversation

Consulting works either as a piece of work with an end or as ongoing access. Which suits you depends on whether the gap is a decision or a habit, and that is usually clear within one conversation.

A one-off engagement

A defined piece of work

For when there is a specific decision to get right: a direction to set, a plan to check, or a subject to map before anyone starts writing.

  • Scoped to what you need. The output depends on the question, so it is agreed before the work starts rather than sold as a package.
  • You keep everything produced. Strategy documents, maps and notes are yours, with no licence attached.
  • It ends when it ends. Nothing rolls into a monthly fee unless you ask for it.

Suits you if the question is large but finite, and your team can run with the answer once they have it.

An ongoing retainer

Access as the work continues

For when the work is already running and the questions keep arriving: what to publish next, whether a page is right before it goes live, how to read what the data is showing.

  • Review as you go. Pages and plans read before they are published rather than after.
  • Calls when questions arise. The thing that stalls progress answered in an hour rather than a fortnight.
  • Training as it comes up. Your team taught the reasoning, so fewer questions need asking over time.

Suits you if your team is publishing regularly and the cost of a wrong decision is higher than the cost of checking.

Neither is chosen from this page. Tell us what your team is working on and where it is stuck, and we will say which of the two fits, including when the answer is neither.

Questions About Consulting

The answers below are the ones we give on calls, so you know where you stand before speaking to anyone.

How do the calls work?

A mix of both, agreed at the start. A regular call keeps the direction under review, and the rest happens when something actually needs answering rather than waiting for a slot.

What do we need to have in place first?

Someone who can act on the advice. Consulting produces direction rather than published pages, so it works where there is a person or a team able to execute. Where there is not, the done-for-you services are the better fit.

Do you help us hire or brief writers and developers?

Informally, yes. It is not a service we scope or charge for, but when the question comes up on a call we answer it, because a good brief to your own writer is worth more than another page of advice.

Can we switch to you doing the work instead?

Yes, and plenty do once the plan is clear and the volume outgrows the team. The move is straightforward because the strategy and the map already exist, so the SEO service starts from work you have already approved rather than from scratch.

Tell us what your team is working on

Send the site, what you are trying to do and where it is stuck. You get a written scope and a quote back, not a discovery call before anyone will tell you anything.

Request a quote Start with an audit instead
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