Overview

Technical SEO, explained without the jargon

Technical SEO is the work that lets search engines crawl, render and index a site correctly. It decides the ceiling every other page can reach, because content a search engine cannot read ranks for nothing, however well it is written.

These articles cover the problems only technical work can fix. Crawl budget, indexing failures, redirects, Core Web Vitals, JavaScript rendering, faceted navigation, migrations and the structured data that tells a machine what a page is.

They are written for people who have to make the change rather than just name it, which is why each one explains the cause before the fix. If you would rather we ran it, that is what the technical SEO service is for.