Disclaimer
We publish a lot of guidance. This page sets out what it is, what it is not, and where the limits of our responsibility sit.
The short version
Everything we publish is general guidance, not advice tailored to your business. We write it carefully and correct it when it is wrong, but we cannot know your market, your site or your constraints from here. Nothing on this site guarantees a ranking, a traffic figure or a revenue outcome. We are not lawyers, accountants or financial advisers, and nothing here is legal, tax or financial advice. Search engines change constantly, so a guide accurate when written may be out of date by the time you read it.
Section 09 explains how to tell us about an error, which we would rather you did than work around it.
What our published content is
Evariko publishes guides, templates, checklists and analysis on search, content and digital marketing. All of it is provided for general informational and educational purposes.
It is written from real client work, which makes it more specific than most published marketing advice. It is still general, because a guide cannot see your site's history, your competitors' link profile, your team's capacity or the fifty other variables that decide whether a tactic helps you.
The difference between a guide and an engagement
A published guide tells you how something is done. An engagement means someone looks at your actual situation and decides whether it should be done at all. We publish the first freely and charge for the second. The distinction is the entire reason this page exists.
Reading our content does not create a client relationship, an advisory relationship or any duty of care between us. That relationship begins only when we agree an engagement in writing.
Areas where you need someone qualified
Our guides touch subjects that overlap with regulated professions. Where they do, what we write is background, not advice.
What nobody in this industry can promise
The central limitation
Search visibility is determined by third-party systems that we do not control, cannot inspect, and which change without notice. No method described on this site ... including ours ... guarantees a ranking position, a traffic volume, a lead count or a revenue figure.
Outcomes depend on variables outside anyone's control, including:
- Algorithm updates, which can reorder results across an entire sector overnight.
- Competitor activity, budget and resourcing.
- Your site's history, technical condition and existing authority.
- Market demand, seasonality and macroeconomic conditions.
- Changes made to your site by other parties during or after the work.
- Platform policy decisions by search engines, AI assistants and social networks.
If any marketing provider guarantees you a specific ranking, treat it as a reason to walk away rather than a reason to sign.
Content ages faster in this field than most
We research carefully, cite sources where they matter, and review published guides on a rolling basis. We still cannot warrant that everything is accurate, complete or current at the moment you read it.
Why things go stale here specifically
- Search engines change ranking behaviour several times a year, sometimes without announcing it.
- Tools change their features, pricing and interfaces constantly, so a described workflow may no longer exist.
- Platform policies shift, particularly around AI crawling and generated answers, which is a young area.
- Best practice in one market is not always best practice in another.
Every guide carries a published or updated date. Treat anything more than twelve months old as needing verification before you act on it, particularly technical instructions and anything about AI search.
Your decisions remain yours
You are free to apply anything we publish. We write it so people can. But you act on it at your own risk, and you remain responsible for deciding whether it fits your situation.
Before making a significant change to a live site, the reasonable precautions apply: back it up, test on staging, change one thing at a time so you can attribute the effect, and have someone technical review anything touching redirects, robots directives or site structure.
The changes that cause real damage
Most SEO mistakes are recoverable. A botched migration, a wrong robots.txt directive or a mass redirect applied incorrectly are the ones that are not, or not quickly. If a guide touches any of those and you are unsure, get someone to check before you deploy rather than after.
Things we mention but do not control
We link to research, documentation and tools throughout our guides, and we name the software we use.
- No endorsement implied. A mention is not a recommendation that it suits you, and we do not vouch for any third party's accuracy, security or business practices.
- No control over their content. External pages change or disappear. A link that was accurate when published may point somewhere different now.
- Their terms govern your use. Anything you do on a third-party site is between you and them.
- Pricing changes. Any tool cost we quote was correct when written and may not be now.
Affiliate links
We do not currently use affiliate links anywhere on this site. Tools are named because we use them, not because we are paid to name them. If that ever changes, the disclosure will appear on the page itself rather than only here.
Why one client's outcome is not a forecast
Where we publish a case study, the figures are real and dated. What they are not is a prediction of what will happen for you.
- Results are specific to that business. Its market, competition, starting position, budget and timeline produced that outcome. Yours differ on every one of those.
- Results are specific to that period. What worked in a given year under a given algorithm may perform differently now.
- Published cases are not a representative sample. Any agency's case studies show engagements that went well. Read them as evidence of method, not as an average.
- Illustrative examples are labelled. Where we invent a scenario to explain a concept, we say so. We do not present hypothetical numbers as client results.
Client names and details appear only with permission, as set out in our Feedback Policy.
Tell us when we are wrong
If something we published is factually incorrect, out of date, or describes a process that no longer works, email sharia@evariko.com with the URL and what is wrong.
What we do about it. We verify it, correct the page, and update the revision date. For a substantive correction ... a wrong figure, a technical instruction that would cause damage, a claim that turned out not to hold ... we note the correction on the page rather than silently editing.
Quietly fixing an error and leaving no trace is standard practice online and we think it is the wrong one. If our guidance was wrong and you acted on it, you should be able to see that it changed.
You do not need to be a client
Anyone who spots an error is doing us a favour by reporting it. There is no form to fill in and no qualification required.
No guarantee of uptime
We aim to keep evariko.com available and functioning, but we do not warrant uninterrupted or error-free access. Hosting fails, maintenance happens, and third-party services occasionally take a site down with them.
We may modify, suspend or withdraw any part of the site, including removing or unpublishing content, without notice and without liability. Where a widely used resource is retired, we will redirect it somewhere sensible rather than leave a dead URL.
We take reasonable measures to keep the site free of malicious code but cannot guarantee it. Use your own protection, as you would with any website.
The legal boundary
To the maximum extent permitted by applicable law, Evariko is not liable for any loss or damage arising from your use of this website or reliance on anything published on it. This includes lost profits, lost revenue, lost data, lost opportunity, damage to search visibility, and any indirect or consequential loss.
Content is provided as-is and as-available, without warranties of any kind, express or implied, including implied warranties of merchantability, fitness for a particular purpose, accuracy and non-infringement.
What is not excluded. Nothing here limits liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be excluded.
Client work is separate. Liability for paid engagements is governed by our Terms of Use, which sets out a specific cap. This page concerns published content, not contracted services.
These terms are governed by the laws of England and Wales.
Common questions
If your guides are only general, why publish them in such detail?
Because detail is what makes them usable. A vague guide is safe to publish and useless to apply. We would rather write something specific enough to act on and be clear about its limits than write something hedged enough to be risk-free and worthless.
Can I use your templates in my own business?
Yes. Templates and checklists we publish are free to download, adapt and use in your work, including commercially. What you cannot do is republish them as your own resource or resell them.
I followed one of your guides and it did not work. What now?
Tell us. If the guide was wrong or unclear, we fix it and we would rather hear it from you than not. If the guide was right but your situation differs, that is the gap between general guidance and an engagement, and we will say so honestly rather than sell you something on the back of it.
Does reading your content make me a client?
No. A client relationship begins only when we agree an engagement in writing. Reading, downloading and applying anything published here creates no relationship and no duty of care.
How do I know your case study numbers are real?
Ask. We will explain the measurement period, the tool the figure came from, and what else was happening at the time. A number that cannot survive that conversation should not be published, and we would rather be asked than assumed.
Spotted an error?
Send the URL and what is wrong. We verify, correct it, and note the change on the page.
© Evariko, 2026. All rights reserved. This disclaimer was last reviewed on 1 October 2026.
Read alongside our Terms of Use and Privacy Policy.