Overview

SEO fundamentals, explained properly

Search engine optimisation is the work of making a site the best answer to the questions your buyers ask. It is not a trick, and it is not a one-off job. It is a sequence of decisions about what your site covers, how it is built, and whether anyone can find it.

These articles cover that sequence from the beginning. What search engines actually do with a page, why some pages rank and others do not, how long results take, and what the work costs when you buy it.

They are written for people doing the work rather than for search engines, which is why they are longer than most and why they say when something will not help you. If you would rather we ran it, that is what the SEO service is for.